Ira's Peripheral Visions' Blog

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Marketing for Dance Studios

Print Ad for Dance Studio - Bay Ridge - VSPAC

I’ve had a life long love affair with dance, especially with ballet.  I’ve spent more than twenty-five years taking class at various studios around New York City, including American Ballet Theatre and Steps.  These days I also work behind the scenes for a couple of dance companies and I review dance concerts for Body Wrappers / Angelo Luzio.

We started working on marketing materials and theatre programs for the Vicky Simegiatos Performing Arts Center back in 1999.  I was so happy to find a studio in Bay Ridge that was so strong in ballet, and all the work that I’ve done for VSPAC throughout the years has been a labor of love.  (It’s also been really touching to have had such a long relationship with the studio — some of the beautiful ballerinas pictured above were just little ones when I first met them.)

Every year at this time, we prepare their marketing materials for September Back-to-School Registration.

Marketing Materials for Dance Studio

Marketing Materials for Dance Studio

Being surrounded by all of these dance images always reminds me of how deeply I love ballet.  The discipline, the ritual, the exertion, the glamour, the music, the artistry, the spirituality, the community, the communion, and the inspiration of all the great primas and masters who came before and those who continue to work today.

I also love the promise that’s contained in this moment every year as we’re poised on the cusp of a new season.

::    ::    ::    ::    ::

Photo of ensemble of VSPAC ballet students by Jesse Stein for Body Wrappers/Angelo Luzio

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August 24, 2012   No Comments

Rosh Hashanah Is On The Way

It’s hard to believe it, but cool breezes are blowing here in New York City and customers have begun ordering their Jewish New Year cards.  If you and yours celebrate the holiday,  your friends and family will enjoy receiving a little note wishing them a sweet year.

Jewish New Year CardsJewish New Year CardsJewish New Year Cards

We have a large selection of cards for you to send to your family and friends commemorating the Jewish New Year.  Take a look and think of those whom you’d like to greet for the holiday.

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August 22, 2012   No Comments

Summer Sale – Free Download-and-Print Invitations

Note: Summer Sale extended through August 31, 2012

IPV Studio Summer Sale - Free Download and Print Invitations

Have you seen our collection of Download-and-Print Invitations?  They make  beautiful announcements for any party, but they’re especially useful if you’re giving a party on short notice.  We also love it that we can deliver them to you without the use of packing materials and fuel guzzling trucks and planes.

Just choose your favorite design, download it to your computer, fill in the details for your party, print the invitations and have them in the mail the same day!

Through July 31, 2012, all of our Download-and-Print Invitations will be available for FREE when you use the coupon code FREE at checkout.

This offer applies only to our Download-and-Print designs.

Children’s Party Invitations

Retirement Party Invitations

Family Reunion Invitations

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July 12, 2012   1 Comment

New Party Invitations for Valentine’s Day

Valentines Day Party Invitations VPIT-04 from ipvstudio.comVPIT-04 Valentine's Day Party Invitation - Fill In by ipvstudio.com

Check out our cute new Valentine’s Day Party Invitations, available in custom and fill-in styles.  Invitations above are style VPIT-04, available on our website.  For further information, e-mail us or call toll free, 888.286.0365.

Below is style VPIT-05, also available in custom and fill-in styles (not shown). [Read more →]

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January 20, 2012   No Comments

New Styles for Rosh Hashanah

Rosh Hashanah Jewish New Year CardRosh Hashanah Jewish New Year CardRosh Hashanah Jewish New Year Card

I couldn’t decide on which background worked the best, so we’re making these new cards available with three different backgrounds.  The style number is JNY-00-32 and they’ll be available on our Jewish New Year page a soon as it’s updated for 2011, which should be any day.  If you need any further information about the cards, feel free to contact me. [Read more →]

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August 9, 2011   No Comments

Invitations for a New York City Theme Party

One belongs to New York instantly.  One belongs to it as much in five minutes as in five years.” — Thomas Wolfe

Every person on the streets of New York is a type. The city is one big theater where everyone is on display.” — Jerry Rubin

New York is a city with so much going on that if you mentioned it to a dozen different people, a dozen different images would form in their imaginations. To so many, it means Broadway shows and Times Square. To others, it’s all about the culture, the museums, the galleries, the symphony, the opera and the ballet at Lincoln Center. Some see it as the ultimate party city, the city that never sleeps, where you can dance the night away in a chic club. To others, it’s about the architecture, from the skyscrapers which make up the skyline to the brownstones and row houses which line the side streets. Or landmarks like the Brooklyn Bridge and the Statue of Liberty.

New York Theme Party Invitations [Read more →]

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May 10, 2011   No Comments

International Mother Earth Day

International Mother Earth DayMural from the East Village – Chico and Joel

Every day is Mother Earth Day at IPV Studio.

There is no way to throw things out, because there is no “out” to throw them.  Indigenous cultures made all their decisions with the next seven generations in mind.  At IPV Studio, we do what we can to incorporate this concept in to all decisions regarding our purchases, inventory and consumables.

Throughout the years, we’ve been able to cut way back on our use of paper, and to recycle our leftover paper by donating it to other local businesses in the neighborhood, or putting it together into pads.  At the end of their lives, all of our empty printer cartridges are returned for recycling by the vendors who sold them to us.

We purchase all of our paper exclusively from Mohawk Fine Paper, who have demonstrated a commitment to the environment which surpasses the most rigorous standards.  They support and promote the efforts of the Forest Stewardship Council, Rainforest Alliance, and other environmental organizations that are fighting deforestation and illegal logging.  They are a national leader in the support of emission–free wind energy.  They continue to increase their content of postconsumer fiber.

Most civilizations of the world, for most of human history have seen the world in terms of relatedness and connection.  And if there’s one thing the Rights of Mother Earth is waking us to it’s that we’re all connected.”
Vandana Shiva on Democracy Now

Plurinational State of Bolivia’s Law of the Rights of Mother Earth
– translated to English

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April 22, 2011   No Comments

Sweet 16 Series 03a – Guest List and Invitations

This article is continued from a previous entry.

Sweet 16 Invitations

After you’ve established your budget, you’ll be able to come up with an idea of how many guests you’re going to invite.

How big is your budget?

What are prepared to spend per guest?

If the first draft of your guest list comes up to be  much longer than your budget will allow, I’d advise that you do what you can to maintain the larger guest list, while stepping down the price per guest.  Most of your guests will be happy just to be attending the party, and they may never even notice where you’ve economized.  This is preferable to having a party for a few select guests who are going to be lavished with an expensive meal and luxurious favors that they may never even appreciate.  I have said it throughout the booklet, but it bears repeating.  Life will send every one of us more than our fill of sad or troubling events.  If you are planning a Sweet 16, your family is looking forward to a very happy milestone.  I feel that it’s important and very rewarding to share the happiness of this moment with as many people as your budget will allow. [Read more →]

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April 21, 2011   No Comments

Tips For Planning A Surprise Party

“That’s how life is.  Full of surprises!” – Isaac Bashevis Singer

Surprise Party Invitations
When planning a Surprise Party, your highest priority is to make sure that your Guest of Honor doesn’t find out about the party ahead of time.  Let us offer you a few tips when it comes to creating your Invitations and planning your party.

This is no time to be subtle with your guests.  We always advise customers who are throwing a Surprise Party to put the word “SURPRISE” in bold and in caps.  It’s not out of line to make the type for this word slightly larger than the rest of the text.  Some of your guests may take a cursory glance at the Invitation when they first receive it, and if the word “SURPRISE” doesn’t jump out at them and they’re not reading carefully, they may not realize that they are being trusted to keep a secret.

Make absolutely sure that there is no chance that a stray Invitation will be seen laying around your house (if the Guest of Honor lives with you) or at a good friend’s house.  If you are throwing a Surprise Party for a teacher, do not bring the Invitations anywhere near the school building. If the party is for a co-worker, distribute the Invitations somewhere away from the office.

If the Guest of Honor lives in your house, have the Invitations delivered to a neighbor or a friend.  You don’t want to give the Guest of Honor any reason to be curious about the contents of the package that you just received.  It’s much easier to avoid questions than to have to create alibis to cover up your plans.

The Return Address on the Invitation envelope and/or the Addressee on the Response Card envelope can NOT be the address where the Guest of Honor lives. If the Guest of Honor lives with you, then find a neighbor, friend or relative who is willing to let you use their address on the envelope.  If you’re concerned that your guests won’t recognize this return address and therefore may not open the Invitation, you can still include your name or the name of the Guest of Honor.  For instance:

Joseph Rousseau’s SURPRISE Birthday Party
c/o Mary Jones
111 First Street
Brooklyn, NY  11209

Make sure that your Guest of Honor will be available on the date and time of the party. Get your alibi straight right from the beginning.  Tell him or her that they’ll be attending a party for someone else, or that they’ll be going out for a night at the theater, or to the game.  Use your imagination and figure out what will appeal to the Guest of Honor.

If your guests are going to be driving to the site of the party, ask them to please park their cars off site. The last thing that you want to have happen is to conceal your secret for months only to have it given away moments before the Guest of Honor makes his/her grand entrance, when he/she recognizes several friends’ cars in the parking lot.

Make sure to tell your guests to arrive half an hour before the Guest of Honor arrives. Spell it out in the Invitation.  Party begins at 7:00 p.m. SHARP.  Guest of Honor arrives at 7:30 p.m.

It’s not excessive to remind your guests that this is a SURPRISE party and to enlist them to cooperate in helping to conceal the secret.

- It’s always a nice touch to ask your guests to prepare a toast or a few remarks to pay tribute to the Guest of Honor. If you ask them in the body of the Invitation, that leaves them plenty of time to prepare a few words.  Some of your guests may freeze up if asked on the spot, but with a few weeks’ prep time they might find the perfect thing to say to the Guest of Honor.

Surprise Party Invitations

You can see aselection of Surprise Party Invitations on our site.  We also have a selection of suggested wording for your Surprise Party Invitation. If you don’t see what you want or if you have any questions, feel free to contact Debbie toll free at 888.286.0365 or info@ipvstudio.com.  She’ll be glad to assist you.

The moments of happiness we enjoy take us by surprise.  It is not that we seize them, but that they seize us.” Ashley Montagu

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April 21, 2011   No Comments

Cruise Party Invitations

Are you planning a party on board a yacht or a cruise ship?

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”  – Mark Twain

There’s something so exciting and romantic about having a party on board a yacht or a cruise ship.  You’d meet your guests at the harbor, board the ship and set sail on a sunny day, or a star filled evening.  As the ship drifts up river or out toward the sea, you and your guests will be dazzled by the beautiful waters or the passing cityscape, depending upon your destination.

Cruise Party Invitations

As the warmer weather approaches, many of our customers are planning their spring and summer parties on the seas.  We’ve put together a nice collection of Party Invitations with a Cruise Theme that are available for customization.

Cruise Party Invitations

 

Cruise Party Invitations

If you are planning a party on the water, we invite you to take a look at our selection of Cruise Theme Invitations. Each Invitation is available with a coordinated Response Card, Thank You Card and Place Card.  They are perfect for corporate or private affairs, from an intimate dinner on a yacht to a huge corporate outing for thousands on board a cruise ship.  If you’re interested in receiving further information about our Invitations, please contact us.

Or give a Cruise Theme Party without ever leaving the shore!

If you dream of throwing a Cruise Theme Party but don’t want to get involved with setting sail, why not create a Cruise Theme right in your own home or a local hall?  Set up your own lavish cruise style buffet and suggest cruise attire for your guests.  Decorate with fishnets, sea shells, life preservers or other nautical items, or cut outs of whales, dolphins and seagulls.   Choose 60s surf songs to play in the background. Your guests will feel as if they’ve had an evening out on the seas.

“Ships are the nearest things to dreams that hands have ever made.”  – Unknown

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April 11, 2011   No Comments